TOKYO -- As traditional Japanese crafts battle mounting headwinds, startups are using their strength in e-commerce and marketing to help struggling players find new audiences both at home and abroad.
Food & Beverage
From Japanese knives to sake, startups open new doors for traditional crafts
E-commerce and tourism give small businesses a path to high-end markets
Sumikama, a Japanese knife maker founded in 1916, plans to launch an e-commerce operation with the help of startup Omomuki. (Sumikama)
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