TOKYO -- From freezing sake to lock in the fruity taste or to pack in small un-branded cans to make choosing easier, Japanese companies are experimenting with unconventional methods to deliver sake to international consumers.
Freshness and simplifying choices seen as keys to tapping overseas markets

The taste of bottled namazake can be preserved by an unconventional method of freezing.
TOKYO -- From freezing sake to lock in the fruity taste or to pack in small un-branded cans to make choosing easier, Japanese companies are experimenting with unconventional methods to deliver sake to international consumers.