TOKYO -- As Japan's restaurant industry grapples with a serious shortage of labor, the local affiliate of a trendy international tea brand that originated in Taiwan stands as a sharp -- and colorful -- exception. Gong Cha Japan aims to offer a fun and vibrant workplace, luring part-time staff in their teens and twenties to serve up everything from bubble tea to bright, fruity drinks.
Food & Beverage
Gong Cha tea chain brews Japanese business despite labor crunch
Aims to lure younger staff with 'vibrant' workplace even as rivals struggle to hire
Staff chat at a Gong Cha Japan outlet in Kamakura, south of Tokyo. Unlike many Japanese restaurants or cafes, the tea chain welcomes employees dying their hair as it looks to create a vibrant atmosphere.
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