Food & BeverageHokkaido ramen chain wins fans from Harvard to Southeast Asia
Santouka rings up over 80% of its sales abroad by offering taste of Japan
The chain's standard shio ramen costs $15.50 at the Harvard location, more than in Japan. (Photo by Yuji Uoyama)
YUJI UOYAMA, Nikkei staff writer
January 27, 2024 15:05 JST
SAPPORO, Japan -- A ramen chain from Japan's northernmost main island of Hokkaido is using authentic taste and Japanese service to gain fans across the world from the northeastern U.S.'s Harvard Square to Southeast Asia, setting its sights on Europe.