SEOUL -- South Korean food companies and restaurant chains are tapping the surging popularity of TV drama series, movies and pop music from their homeland to stoke appetite for their products around the world.
Food & Beverage
Hot South Korean entertainment stokes global appetite for 'K-food'
Noodle makers, chicken shops turn to product placement and social media
South Korean company Nongshim, known for its Shin Ramyun instant noodles, has generated over $250 million in sales in the U.S. (Photo courtesy of the company)
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