BANGKOK/YANGON -- Heineken and other international players have gained the upper hand in Myanmar's beer market as drinkers in the Southeast Asian country shun a once-dominant domestic brand with ties to the military.
Food & Beverage
In Myanmar's fractured beer market, Heineken gains upper hand
Consumers abandon military-linked local brand in favor of foreign competitors
Myanmar drinkers have flocked to Heineken beer, despite its being pricier than the competition. (Photo by Nikkei)
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