JAKARTA -- Indonesia's centuries-old herbal remedy industry is undergoing its very own Starbucks moment. Much like how the global chain ushered in a new era of coffee consumption, lush cafes serving jamu and other traditional drinks have sprung up in the archipelago's cities, targeting young consumers once repelled by them.
Food & Beverage
Indonesia's 'jamu': 'Smelly, tastes weird' -- and suddenly trendy
Traditional herbal drink, once mostly sold on streets, now available in posh cafes
Jamu, a traditional Indonesian herbal drink used to soothe ailments, has gone upscale. (Screenshot from Acaraki Journey's YouTube page)
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