TOKYO -- When Itochu Food Sales and Marketing -- a unit of the big Japanese trading house -- provided the Yamazaki Baking Group with a banana paste and suggested that the ingredient be used in baked goods, it was acting on an analysis of accumulated data.
Food & Beverage
Itochu data helps Yamazaki turn imperfect bananas into cakes
Trading house delivers economic analyses from a consumer perspective
Data analysis helped two Itochu units rescue bananas that otherwise would have been discarded, make them into a paste and sell the paste to big bakeries. (Photo courtesy of Itochu)
Read Next
Latest on Food & Beverage
