HONG KONG -- Japanese budget yakitori chain Torikizoku is expanding in China's major cities, betting that the country's increasingly frugal consumers will appreciate its affordable menu.
Food & Beverage
Japan chicken chain that thrived in deflation targets Chinese market
Yakitori purveyor Torikizoku eyes Shanghai expansion, opens second Hong Kong shop
A Torikizoku restaurant in Osaka in 2022. The chain hopes to repeat its Japanese deflationary-era success in China. (Photo by Kosaku Mimura)
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