Japan ice cream maker targets ASEAN with Malaysian halal creamery

Imuraya eyes new markets from Indonesia to Mideast for red bean bars and mochi

20240926N azuki ice pops

The Azuki bar series, made with sweet red bean paste, is among Imuraya Group's signature products. (Photo by Tensei Tani)

NAOKA YAMANA, Nikkei staff writer

NAGOYA, Japan -- Japanese ice cream and confectionery purveyor Imuraya Group looks to leverage a halal-certified production facility in Malaysia to market to Muslim consumers elsewhere in Southeast Asia, and eventually the Middle East, President Yasuki Onishi told Nikkei.

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