Food & BeverageJapan ice cream maker targets ASEAN with Malaysian halal creamery
Imuraya eyes new markets from Indonesia to Mideast for red bean bars and mochi
The Azuki bar series, made with sweet red bean paste, is among Imuraya Group's signature products. (Photo by Tensei Tani)
NAOKA YAMANA, Nikkei staff writer
September 30, 2024 04:17 JST
NAGOYA, Japan -- Japanese ice cream and confectionery purveyor Imuraya Group looks to leverage a halal-certified production facility in Malaysia to market to Muslim consumers elsewhere in Southeast Asia, and eventually the Middle East, President Yasuki Onishi told Nikkei.