Japan ice cream maker to bring frozen treat to New Zealand, Australia

Imuraya seeks bigger slice of market in country with top consumption per capita

20250714N azuki bar

Imuraya Group aims to sell 400 million of its signature Azuki red bean ice cream bars worldwide in fiscal 2029. (Photo by Naoka Yamana)

NAOKA YAMANA

NAGOYA, Japan -- Imuraya Group will bring its signature red bean bars and other frozen confections to New Zealand and Australia, using Japanese ingredients and technology to appeal to the region's many ice cream lovers.

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