Japan's Ikinari Steak debuts in Philippines after struggling in U.S.

Affordable eatery chain looks to rebound with first location in Southeast Asia

20230112N Ikinari Steak

A ceremony was held for the opening of Ikinari Steak's first location in Southeast Asia, at a mall in Manila. (Photo by Yuichi Shiga)

YUICHI SHIGA, Nikkei staff writer

MANILA -- Japan's Pepper Food Service opened the first Philippine location for its Ikinari Steak chain on Thursday, hoping to find a new growth region after pulling out of the U.S.

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