HANOI -- Japan's top rice cracker maker is stepping up efforts to boost its overseas sales, especially in the rest of Asia, an urgent task considering the shrinking population at home.
India-born executive tailors his strategy to the strengths of each market

Kameda's signature snack Kakinotane, left, and factory of Vietnam: Japan's top rice cracker maker is stepping up efforts to boost its overseas sales, especially in the rest of Asia. (Source photos by Miho Saito and Yuji Nitta)
HANOI -- Japan's top rice cracker maker is stepping up efforts to boost its overseas sales, especially in the rest of Asia, an urgent task considering the shrinking population at home.