Japan's Kirin hopes home dispenser will help it sell more beer

Targeting 100,000 subscribers this year, brewer aims to reverse falling sales

TFP46899 (1).JPG

Kirin hopes its Home Tap, which dispenses beer with a creamy head, will help to boost sales in Japan. 

NANA SHIBATA, Nikkei staff writer

TOKYO -- Japan's Kirin Holdings is counting on its beer dispenser to help boost demand in an overall market in which sales have fallen for 16 straight years.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.