TOKYO -- Kirin Brewery rolled out a trial of a recently-developed beer brand in Taiwan on Wednesday, as the Japanese drinks group tries to expand beyond its home market which is in decline as the population shrinks.
Food & Beverage
Japan's Kirin to expand drinks sales in Taiwan and South Korea
Brewer trials new Harekaze brand in bid to grow outside declining home market
Kirin Brewery President Hideki Horiguchi speaks during an interview on July 4 in Tokyo. A full-scale rollout of the Harekaze beer brand in Taiwan is planned if a three-month trial proves satisfactory, he said. (Photo by Yukinori Okamura)
Read Next
.JPG?width=178&fit=cover&gravity=faces&dpr=2&quality=medium&source=nar-cms&format=auto&height=100)
.jpg?width=178&fit=cover&gravity=faces&dpr=2&quality=medium&source=nar-cms&format=auto&height=100)
Latest on Food & Beverage
