Japan's Marubeni looks to hook its home market on Aussie beef

The big trading house expects middle-class demand for Rangers Valley steaks

20240315 raw beef

Fed twice a day, cows at Rangers Valley Cattle Station grow up to 800 kilograms. (Photo by Rurika Imahashi)

RURIKA IMAHASHI and HIROFUMI MIYOSHI, Nikkei staff writers

SYDNEY/TOKYO -- Amid challenges posed by the weather, inflation-hit consumers and China, Japanese trading house Marubeni is attempting to increase its exports of beef to its home market from cows it fattens in the eastern part of Australia.

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