TOKYO -- Japan-based food company Meiji launched its popular Oishii Gyunyu milk brand in China on Tuesday, targeting affluent, health-conscious urbanites as it seeks to pull Chinese operations out of the red.
Food & Beverage
Japan's Meiji markets premium milk to China's urban moms
Dairy company looks to high end to turn its fortunes around amid tough competition
Meiji launched its Oishii Gyunyu milk brand in China on July 29. (Photo obtained by Nikkei)
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