Japan's Mister Donut lands in 'impenetrable' Hong Kong

Sweets chain hopes to win over fickle fans with its uniquely shaped treats

20241127N Mister Donut HK

Within eight hours, the takeout-only store had sold out of the 4,000-plus doughnuts prepared for the opening day. (Duskin)

KENTA ANDO, Nikkei staff writer

OSAKA -- Japan-based doughnut chain Mister Donut is trying to break into Hong Kong's notoriously difficult market, looking to stand out among the myriad local bakeries by leveraging a diverse lineup that includes its iconic Pon de Ring mochi doughnuts.

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