Food & BeverageJapan's Mister Donut lands in 'impenetrable' Hong Kong
Sweets chain hopes to win over fickle fans with its uniquely shaped treats
Within eight hours, the takeout-only store had sold out of the 4,000-plus doughnuts prepared for the opening day. (Duskin)
KENTA ANDO, Nikkei staff writer
November 28, 2024 23:15 JST
OSAKA -- Japan-based doughnut chain Mister Donut is trying to break into Hong Kong's notoriously difficult market, looking to stand out among the myriad local bakeries by leveraging a diverse lineup that includes its iconic Pon de Ring mochi doughnuts.