TOKYO -- After struggling with an intense U.S. price war over instant noodles, Nissin Foods Holdings is turning its focus to premium products priced near the $2 mark in a bid to expand profits in the critical market.
Food & Beverage
Japan's Nissin shifts gears in U.S. with $2 premium noodles
Cup Noodles parent breaks from rival Maruchan with focus on higher price points
Retailing for around $3 each, Cup Noodles Stir Fry is part of Nissin's strategy to target higher price points in the U.S. (Photo by Nikkei)
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