TOKYO -- Japan's ramen shops are shifting their focus from urban areas and major train stations to the suburbs, where families feeling the pinch of inflation are looking for an affordable meal out.
Hidakaya looks beyond Tokyo while Ippudo sees better profitability in outlying areas

Hiday Hidaka is focusing on smaller train stations and outlying areas beyond Japan's capital for new store openings. (Hiday Hidaka)
TOKYO -- Japan's ramen shops are shifting their focus from urban areas and major train stations to the suburbs, where families feeling the pinch of inflation are looking for an affordable meal out.