Japan's ramen chains turn to suburbs, eyeing inflation-squeezed families

Hidakaya looks beyond Tokyo while Ippudo sees better profitability in outlying areas

20231229N Hidakaya ramen

Hiday Hidaka is focusing on smaller train stations and outlying areas beyond Japan's capital for new store openings. (Hiday Hidaka)

YUI SATO and FUMIKA NAKASHIMA, Nikkei staff writers

TOKYO -- Japan's ramen shops are shifting their focus from urban areas and major train stations to the suburbs, where families feeling the pinch of inflation are looking for an affordable meal out.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.