Japan's sushi chains want bigger bite of overseas markets

Sushiro plans up to 60 new locations abroad in 2023, more than in Japan

20230103N Sushiro

Conveyor-belt sushi chain Sushiro plans more openings abroad this year than in Japan. (Photo courtesy of Food & Life Companies)

YAOYU ZHANG and SHOTARO MORI, Nikkei staff writers

OSAKA/TOKYO -- Japan's conveyor-belt sushi chains are accelerating their expansion overseas, with some restaurants growing faster abroad than domestically thanks to easing coronavirus restrictions and higher expectations for market growth.

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