Japan's whisky bubble goes flat as Chinese demand dries up

Prices at high end drop nearly 20% from speculation-driven peak

20250204N Yamazaki 25

The secondary market price of a bottle of Suntory's Yamazaki 25 whisky has dropped below 1 million yen, according to an appraiser. (Photo by Akinobu Iwasawa)

AKINOBU IWASAWA, CHIHIRO ISHIKAWA and TAMAYO MUTO

TOKYO -- Japanese whisky prices on the secondary market have dropped in recent months, deflating what some observers have called a bubble reflecting global economic trends, particularly China's slowdown.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.