TOKYO -- Yoshinoya Holdings seeks to turn ramen into a key driver of revenue as its mainstay beef bowl chain faces a tough business environment, President Yasutaka Kawamura told Nikkei in an interview.
Restaurant group seeks to diversify amid higher beef and rice costs

Yoshinoya Holdings acquired Kyoto-based Kiramekino Mirai, the company behind the Kiramekino Tori ramen chain, in January. (Photo by Nikkei)
TOKYO -- Yoshinoya Holdings seeks to turn ramen into a key driver of revenue as its mainstay beef bowl chain faces a tough business environment, President Yasutaka Kawamura told Nikkei in an interview.