Japan's Yoshinoya aims for top spot in global ramen market: president

Restaurant group seeks to diversify amid higher beef and rice costs

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Yoshinoya Holdings acquired Kyoto-based Kiramekino Mirai, the company behind the Kiramekino Tori ramen chain, in January. (Photo by Nikkei)

HIDEKI SHINOHARA

TOKYO -- Yoshinoya Holdings seeks to turn ramen into a key driver of revenue as its mainstay beef bowl chain faces a tough business environment, President Yasutaka Kawamura told Nikkei in an interview.

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