TOKYO -- Japan's Yoshinoya Holdings is turning up the heat on its push into selling ramen as intensifying price competition pressures revenues at its core gyudon beef bowl chain.
Food & Beverage
Japan's Yoshinoya cooks up plans to become global ramen powerhouse
Company looks beyond core beef bowl chain as recipe for revenue
Yoshinoya Holdings acquired Kyoto-based ramen chain Kiramekino Mirai in January, looking to boost revenue amid mounting challenges at its core beef bowl business.
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