TOKYO/YAMAGUCHI, Japan -- As Japanese cuisine's popularity soars overseas, sake breweries are seeking to take advantage of the boom with local governments chipping in to promote the traditional drink as part of their unique history and culture.
Localities look to help brewers by courting sommeliers and Italian restaurants

Asahi Shuzo, known for its Dassai brand, opened a sake brewery in New York's Hudson River Valley in 2023. (Asahi Shuzo)
TOKYO/YAMAGUCHI, Japan -- As Japanese cuisine's popularity soars overseas, sake breweries are seeking to take advantage of the boom with local governments chipping in to promote the traditional drink as part of their unique history and culture.