TOKYO -- Sake startup RiceWine has raised 300 million yen ($2.08 million) in fresh capital to bolster sales in China, Taiwan and other Asian markets where its sweeter offerings in sleek, stylish bottles are drawing young women as fans.
Food & Beverage
Japan sake startup lures Asia's young and hip with sweeter tastes
RiceWine raises $2m to bolster marketing in China, Taiwan
The company's sweet sake offerings that come in sleek bottles are becoming popular among young women in Asia. (Photo courtesy of RiceWine)
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