Japan tea chain aims to be 'Starbucks of matcha' in global market

Tsujiri's new Paris location lifts overseas tea shop count back up to 40

20250918N matcha latte

Matcha lattes are a popular way for the powdered green tea to be enjoyed, especially outside Japan. (Photo by Osami Kinoshita) 

OSAMI KINOSHITA

KITAKYUSHU, Japan -- Japanese matcha retailer Tsujiri Chaho will be opening a new tea shop serving matcha drinks and sweets in Paris this October, its first new location outside Japan since COVID-19 hit.

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