Japanese conveyor-belt eatery Hama Sushi debuts in Beijing

Sushi chain operator Zensho eyes capital's middle class for expanding across China

20240117 Beijing Hama Sushi

The first Hama Sushi restaurant in Beijing opened on Jan. 17. (Photo by Shunsuke Tabeta)

SHUNSUKE TABETA, Nikkei staff writer

BEIJING -- Japan's leading restaurant operator, Zensho Holdings, opened its first Hama Sushi in Beijing on Wednesday. The company and its rivals hope to expand business in China by meeting demand from the capital's large middle class, who are highly interested in Japanese food.

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