Japanese department stores lure big-spending executives from new TSMC plant

Fine wines and fancy bags among items popular with tech staff working at site

20240628 tsuruya shelf

Tsuruya Department Store in the Japanese city of Kumamoto, left, stocks a range of fancy wines, hoping to appeal to the tastes of executives connected to a cutting-edge chip plant that recently opened in the area. (Photos by Ryo Asayama and Arisa Moriyama)

RYO ASAYAMA, Nikkei staff writer

TOKYO -- As chip giant Taiwan Semiconductor Manufacturing Co. ramps up production at its first Japanese plant, nearby department stores are rushing to lure potentially big-spending executives connected to the project by boosting their stocks of fine wines, designer bags and other luxury items.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.