Japanese firms 'reimport' items originally developed for Asian markets

Sodas, noodles prove popular among domestic consumers too

20240522 vida

All Vida items have been halal-certified. The brand is available in more than 20 countries and territories, including the Philippines, Singapore, Ghana and Libya. (Photo by Yusuke Yagi)

YUSUKE YAGI, Nikkei staff writer

TOKYO -- Japanese food and drink makers are "reimporting" products they developed for the rest of Asia.

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