Japanese sake brewer Dassai homes in on US as 'most important market'

President Sakurai sees tariffs as potential 'tailwind' thanks to local brewery

20250603N Dassai

Dassai CEO Kazuhiro Sakurai unveiled the renamed company's new logo on June 2. (Photo by Junji Kitamura)

JUNJI KITAMURA

YAMAGUCHI, Japan -- Dassai, Japan's top sake exporter, is focusing on expanding in the U.S. as its home market shrinks, with CEO Kazuhiro Sakurai highlighting an advantage in the company's local production strategy.

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