TOKYO -- Instant noodles, a global pantry stable born in Japan more than six decades ago, are coming home as imports with added Southeast Asian flavors, and consumers are loving it.
Food & Beverage
Japanese slurp up Vietnamese and Thai flavors in instant noodles
Imports from Southeast Asia on the rise since pandemic travel restrictions
Japanese consumers are snapping up instant noodles imported from other Asian countries. (Photo by Kana Watanabe)
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