Japanese whisky continues to get pricier amid solid popularity

Luxury brands from Suntory and Nikka see prices rise by 40%

The average retail price of whisky and brandy in Japanese stores in October was about 20% higher than five years earlier. (Photo by Kosuke Imamura)

HIROFUMI KANAOKA, Nikkei staff writer

November 19, 2023 14:00 JST

TOKYO -- Prices of Japanese whisky remain on a spirited upswing. As Japanese whisky has captivated the sophisticated taste buds of whisky lovers across the world with its high quality, exquisite craftsmanship and unique flavor profiles, some premium Japanese brands have seen their prices surge nearly 40% in the past five years.