MANILA -- The number of Jollibee Foods' group restaurants is set to surpass 10,000 this year as the conglomerate moves to a franchising strategy in North America to speed up expansion.
Philippine food giant shifts to franchising to speed up North America expansion
A Jollibee employee prepares a takeaway order at a Manila store. Jollibee expects its store network to grow as much as 8% in 2025. © Reuters
MANILA -- The number of Jollibee Foods' group restaurants is set to surpass 10,000 this year as the conglomerate moves to a franchising strategy in North America to speed up expansion.