Jollibee group to reach 10,000 eateries around the world in 2025

Philippine food giant shifts to franchising to speed up North America expansion

20250325 Jollibee store

A Jollibee employee prepares a takeaway order at a Manila store. Jollibee expects its store network to grow as much as 8% in 2025. © Reuters

RAMON ROYANDOYAN

MANILA -- The number of Jollibee Foods' group restaurants is set to surpass 10,000 this year as the conglomerate moves to a franchising strategy in North America to speed up expansion.

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