BENGALURU -- Japanese rice cracker maker Kameda Seika is working on a business turnaround in India, hoping that greater use of chili, garlic and other "localized" flavors will help it win over affluent consumers in the world's most populous country.
Food & Beverage
Kameda Seika turns to spicier snacks as recipe for Indian success
Japan's favorite rice cracker maker 'localizes' flavors as part of global expansion
Kameda Seika's early efforts to sell its rice crackers in India were complicated by the COVID-19 pandemic, which forced stores to close. (Photo by Ken Kobayashi)
Read Next
Latest on Food & Beverage
.jpg?width=178&fit=cover&gravity=faces&dpr=2&quality=medium&source=nar-cms&format=auto&height=100)