GUANGZHOU -- Kewpie has developed a recipe for success in the Chinese market: teaching people about the health benefits of eating raw vegetables to sell more of its bottled dressings and mayonnaise.
Food & Beverage
Kewpie looks to boost China sales by whipping up salad demand
Japanese mayonnaise brand uses educational events to teach healthy eating
Kewpie is promoting the benefits of eating raw vegetables by holding events at neighborhood associations. (Photo by Itsuro Fujino)
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