Kewpie to sell 'scrambled egg' made entirely of soy

Japanese mayonnaise maker offers vegetarian options, following global trend

20210609 Hobotama

Kewpie's new product, Hobotama, or "almost eggs," is made of soy beans. (Source photos by Kaisuke Ota and courtesy of Kewpie)

Nikkei staff writers

TOKYO -- Japanese mayonnaise manufacturer Kewpie has developed a vegetarian version of scrambled eggs that are made of soy beans, as demand for such products rise.

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