Kirin, Sapporo limit beer shipments amid Asahi cyberattack fallout

Retailers, restaurants turn to other brands to fill gap as disruption continues

20251006N Japan beers

Kirin, Suntory and Sapporo are adjusting beer shipments after a jump in orders spurred by a cyberattack targeting rival Asahi. (Source photos by Nikkei)

SEI MATSUMOTO

TOKYO -- After the recent cyberattack on Asahi Group Holdings, fellow Japanese brewers Kirin, Suntory and Sapporo are limiting shipments of certain products as they grapple with a surge of orders by restaurants seeking alternative beers.

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