Krispy Kreme, others seek bigger bite of Japan doughnut market

New challengers look to take on Mister Donut's dominant position

20250506N jack in the donuts lineup

Jack in the Donuts offers an original product lineup that feature tastes from around the world. (Jack in the Donuts)

YURIKA YONEDA and FUMIKA NAKASHIMA

TOKYO -- Purveyors in Japan's doughnut market are cooking up domestic and foreign expansion, challenging the longtime domination of the ubiquitous Mister Donut chain by pursuing underserved segments and external sales.

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