Louis Vuitton, Hermes chase Chinese influencers beyond biggest cities

Luxury brands use food and drink to win over younger consumers

20221125N China 1

Ralph Lauren operates Ralph's Bar in Chengdu. Luxury brands often operate bars and restaurants to boost recognition. (Photo by Shunsuke Tabeta)

SHUNSUKE TABETA, Nikkei staff writer

CHENGDU, China -- The world's biggest luxury brands are digging deeper into the Chinese market, courting influencers in cities beyond Beijing and Shanghai with new restaurants, cafes and bars.

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