Luckin Coffee races into Starbucks' home turf with app-based strategy

Fast-growing chain hopes to woo Americans, overcome skepticism of Chinese brands

20250813 N Luckin Coffee store opening

China’s fast-growing chain Luckin Coffee will be opening several new locations across New York City. (Photo by Pak Yiu)

PAK YIU

NEW YORK -- Just less than a month after Luckin Coffee opened its two outlets in Manhattan, several storefronts in the bustling office area of midtown and the financial district were quickly emblazoned with an electric blue deer and the words "opening soon."

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