Marked-up matcha: Kyoto vendors battle online scalpers, knockoffs

Uji merchants impose purchase limits to combat bulk buying by foreign resellers

20250702N matcha secondary market

A website resells matcha from Nakamura Tokichi Honten without authorization. (Photo by Masaru Shioyama)

EIKI ONO

KYOTO, Japan -- As Japanese matcha takes the world by storm, tins of green tea powder with exorbitant prices are flooding online shopping platforms, and foreign resellers are coming to Kyoto to buy as much as they can.

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