TOKYO -- Japan's ice cream makers are doubling down on greater Asia, taking advantage of the growing popularity of Japanese flavors like matcha and offering novel products unlike those widely available across the region.
Food & Beverage
Matcha and mochi: Japanese ice cream wins fans in Malaysia, Indonesia
Sweet-bean bars and other frozen treats pave way into undertapped markets
Lotte's signature Yukimi Daifuku mochi ice cream has won fans abroad for its novel texture. (Photo obtained by Nikkei)
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