Nestle half-caff instant coffee to go nationwide in Japan

Asian nation becomes first market for new Nescafe Gold Blend product

20250103N Nescafe

Nescafe Gold Blend Caffeine Half is now available at select Japanese drugstores and Amazon in 20-stick packs. (Nestle Japan)

MUNEMASA HORIO, Nikkei staff writer

KOBE, Japan -- Nestle Japan will roll out an instant coffee with half the typical caffeine across Japan starting in March, in response to what the company says is consumer concern about caffeine intake.

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