NEW YORK -- Nissin Foods Holdings is bringing its popular Kanzen Meshi brand to the U.S., seeking to tap into the growing demand for convenient, nutritious meals among Americans using weight loss drugs.
Food & Beverage
Nissin launches nutritious meals in US as weight loss drugs take off
Trend offers unexpected base for Japanese brand aimed at health-conscious consumers
In the U.S., Kanzen Meal is starting out with three types of frozen meals. (Kanzen Meal (U.S.A.))
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