EMEISHAN, China -- French alcohol producer Pernod Ricard unveiled its first locally distilled whiskey in China on Tuesday, looking to capture the evolving premium product market favored by affluent consumers.
Food & Beverage
Pernod Ricard debuts locally made whiskey in new China strategy
French distiller eyes emerging affluent market seeking premium products
A 700-milliliter pure malt whiskey produced in China by Pernod Ricard retails at 888 yuan ($125). (Photo by CK Tan)
Read Next
.jpg?width=178&fit=cover&gravity=faces&dpr=2&quality=medium&source=nar-cms&format=auto&height=100)
re.jpg?width=178&fit=cover&gravity=faces&dpr=2&quality=medium&source=nar-cms&format=auto&height=100)
Latest on Food & Beverage
