TOKYO -- Yum China, the operator of KFC and Pizza Hut in the mainland market, is accelerating its expansion into smaller and generally less well-off cities, taking advantage of its new low-cost store models.
Tough competition, 'rational' consumers push fast food chain to new markets

A Pizza Hut Wow restaurant in Shenzhen: The new chain has become a key component of Yum China's low-cost strategy, helping it reach smaller cities as well. (Photo by Wataru Suzuki)
TOKYO -- Yum China, the operator of KFC and Pizza Hut in the mainland market, is accelerating its expansion into smaller and generally less well-off cities, taking advantage of its new low-cost store models.