Rakuten to sell rice from Japan's reserves, teaming with Japan Post

Joint venture to manage inventory in potential boon for partnership

20250526N Rakuten logo

Rakuten Group plans to sell rice from the Japanese government's reserves through its online marketplace. (Photo by Hiroki Endo)

TENSEI TANI and HIROKI SAKURAGI

TOKYO -- Japanese e-commerce giant Rakuten Group will partner with Japan Post to sell rice from the national government's emergency reserves as soon as early June.

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