TOKYO -- Japanese food manufacturers like Morinaga & Co. are exploring ways to use senses other than taste -- especially hearing -- in their products, looking to provide consumers with new experiential value.
Food & Beverage
Sounds delicious: Japan snack makers toy with senses beyond taste
Research shows certain tempos and pitches can affect the flavor of food
Kanro's Hoshifuri Ramune involves transferring candies from a bag into a dedicated bottle so consumers can enjoy the sound. (Kanro)
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