TOKYO -- After snubbing Japanese products for years, South Koreans are once again guzzling beer from Japan, especially premium beverages.
Food & Beverage
South Korea regains taste for Asahi Super Dry beer after boycott
Japanese breweries see renaissance in a country where they were once shunned
Japanese beer brands are sold at a Seoul convenience store. Sales at Asahi Group Holdings' South Korean unit soared eightfold between 2020 and 2023. (Photo by Yusuke Yagi)
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